Online businesses - both big and small - often need to deploy their products or services using an e-commerce platform in order to manage various online transactions. E-commerce platforms, however, vary considerably in terms of available features even when they share the same core functionalities. This often makes the process of choosing the most appropriate one for your online store somewhat complicated.
To avoid getting stuck in confused indecision, the first trick in the e-commerce textbook is to know your product really well. This is because the type of product a business sells almost always dictates the type of e-commerce platform that the business should implement. There are many free-to-download platforms that offer a more or less comprehensive range of features and you might want to test some if you are just starting out your business (or are unhappy about your current e-commerce platform).