Monday, April 9, 2012

Time to Get Serious About Your Online Store?


Are you ready to get serious about developing or upgrading your online store or e-commerce site? While there are many shopping cart and e-store CMS platforms out there such as oscommerce, zen cart, creLoaded, etc., it has been my experience that none can hold a candle to the power and flexibility of Magento.As some of you may know, I develop ecommerce stores as my primary source of income. (See this section for more info about me) When I first started out, I used several of the popular open source shopping cart systems such as zencart and oscommerce. They were easy to install with most web hosts having 1-click install options and their usage was fairly easy to grasp. And like all cart platforms, they made use of templates for their design so changing the look of your site was fast as well.



But as my skills as an internet marketer began to progress, I was quickly made aware of the downfalls and lackings in most of these softwares. From a marketing stand point, all the previous platforms I had used lacked necessary features to really "test" your site. For instance, while changing the look of your site is easy with templates, it doesn't do much to change the feel. By this I mean that moving around whole chunks of information, images, headers and more was not really possible without creating a whole new template. Creating new templates is essential creating a whole new site design, that takes time and money. And without being able to easily change components of your site, it makes a/b testing of your pages and conversion ratio tracking difficult as well. Read Full Story

You may also like:
CRE Loaded 6.2 Templates Installation Guide
Getting the Best Online Package for Your Products

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